{"product_id":"framesi-framcolor-pure-pigment-plus-00-neutral-direct-hair-color-2-oz","title":"Framesi Framcolor Pure Pigment Plus \/00 Neutral - Direct Hair Color, 2 oz","description":"\u003ch2\u003eFramesi Framcolor Pure Pigment Plus \/00 Neutral Direct Hair Color, 2 oz\u003c\/h2\u003e\u003cp\u003eFramesi Framcolor Pure Pigment Plus \/00 Neutral is a highly concentrated professional direct hair color that applies without developer. The neutral \/00 base is the customization hub of the Pure Pigment Plus system, perfect for diluting vivid shades into softer pastels or fine-tuning intensity for fully personalized color.\u003c\/p\u003e\u003cp\u003eDesigned for easy application, the formula provides vibrant, long-lasting results with precise, consistent coverage, giving colorists complete creative control over tone and depth.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProfessional direct dye, no developer required\u003c\/li\u003e\n\u003cli\u003e\/00 Neutral base for dilution and custom mixing\u003c\/li\u003e\n\u003cli\u003eHighly concentrated, long-lasting pigment\u003c\/li\u003e\n\u003cli\u003e2 oz\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAn essential for creative color work, Pure Pigment Plus \/00 lets you build exactly the shade you envision.\u003c\/p\u003e","brand":"VIP Extensions","offers":[{"title":"Default Title","offer_id":49479029981443,"sku":"262690C","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/7306\/6499\/files\/021459.jpg?v=1787024971","url":"https:\/\/lifetyme.ca\/products\/framesi-framcolor-pure-pigment-plus-00-neutral-direct-hair-color-2-oz","provider":"LifeTyme","version":"1.0","type":"link"}