{"product_id":"framesi-framcolor-pure-pigment-plus-44-direct-hair-color-2-oz","title":"Framesi Framcolor Pure Pigment Plus \/44 - Direct Hair Color, 2 oz","description":"\u003ch2\u003eFramesi Framcolor Pure Pigment Plus \/44 Direct Hair Color, 2 oz\u003c\/h2\u003e\u003cp\u003eFramesi Framcolor Pure Pigment Plus \/44 delivers vibrant, long-lasting direct color with a nourishing formula designed to protect and maintain hair health during the coloring process. As a developer-free direct dye, it applies straight from the tube, making it a flexible choice for bold statements, toning work, or custom blends within the Pure Pigment Plus system.\u003c\/p\u003e\u003cp\u003eIts concentrated pigment provides saturated, dimensional results, while the caring formula leaves hair feeling soft and looking glossy.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProfessional direct dye, no developer required\u003c\/li\u003e\n\u003cli\u003eConcentrated \/44 pigment for vivid, customizable tone\u003c\/li\u003e\n\u003cli\u003eNourishing formula that respects hair health\u003c\/li\u003e\n\u003cli\u003e2 oz\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eChoose Pure Pigment Plus \/44 for saturated, salon-quality color with built-in care.\u003c\/p\u003e","brand":"VIP Extensions","offers":[{"title":"Default Title","offer_id":49479031226627,"sku":"955863V","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/7306\/6499\/files\/021459_6db1084c-8fc4-4f16-905d-f0c74dfec64f.jpg?v=1787024981","url":"https:\/\/lifetyme.ca\/products\/framesi-framcolor-pure-pigment-plus-44-direct-hair-color-2-oz","provider":"LifeTyme","version":"1.0","type":"link"}