{"product_id":"framesi-framcolor-pure-pigment-plus-64-direct-hair-color-2-oz","title":"Framesi Framcolor Pure Pigment Plus \/64 - Direct Hair Color, 2 oz","description":"\u003ch2\u003eFramesi Framcolor Pure Pigment Plus \/64 Direct Hair Color, 2 oz\u003c\/h2\u003e\u003cp\u003eFramesi Framcolor Pure Pigment Plus \/64 delivers vibrant, long-lasting color with a professional-grade direct dye formula designed for precise, consistent results. Applied without developer, it gives colorists instant creative control, ideal for bold fashion tones, toning refinements, or custom mixing with other Pure Pigment Plus shades and the neutral base.\u003c\/p\u003e\u003cp\u003eThe concentrated pigment saturates evenly and holds its vibrancy, delivering the reliable performance expected from Framesi’s Italian color expertise.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProfessional direct dye, no developer required\u003c\/li\u003e\n\u003cli\u003eConcentrated \/64 pigment for vivid, customizable tone\u003c\/li\u003e\n\u003cli\u003ePrecise, consistent results\u003c\/li\u003e\n\u003cli\u003e2 oz\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCreate with confidence using Pure Pigment Plus \/64, a versatile tool for expressive professional color.\u003c\/p\u003e","brand":"VIP Extensions","offers":[{"title":"Default Title","offer_id":49479030833411,"sku":"6704857","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/7306\/6499\/files\/021459_f840aaaa-2dd5-4dce-a673-2c129c118a6d.jpg?v=1787024977","url":"https:\/\/lifetyme.ca\/products\/framesi-framcolor-pure-pigment-plus-64-direct-hair-color-2-oz","provider":"LifeTyme","version":"1.0","type":"link"}