{"product_id":"mydentity-demi-permanent-hair-color-1a-ash-2-oz","title":"Mydentity Demi-Permanent Hair Color 1A Ash, 2 oz","description":"\u003ch2\u003eMydentity Demi-Permanent Hair Color 1A Ash, 2 oz\u003c\/h2\u003e\u003cp\u003eGuy Tang #Mydentity Demi-Permanent Hair Color in 1A Ash delivers a deep, cool-toned black with a smoky ash reflection. The vibrant, long-lasting demi-permanent formula deposits rich tone and shine while being gentler than permanent color.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShade 1A — deep black with a cool ash reflect\u003c\/li\u003e\n\u003cli\u003eDemi-permanent, deposit-focused formula\u003c\/li\u003e\n\u003cli\u003eRich, long-lasting tone with glossy finish\u003c\/li\u003e\n\u003cli\u003e2 oz tube for easy, precise application\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePerfect for anyone who wants dramatic depth without warmth, 1A keeps dark hair looking cool, dimensional, and glossy. The creamy 2 oz formula mixes smoothly and applies with precision, delivering the professional-quality results colorists expect from the #Mydentity line. Mix with the recommended #Mydentity developer and complete a strand test before full application.\u003c\/p\u003e","brand":"VIP Extensions","offers":[{"title":"Default Title","offer_id":49478631391491,"sku":"9130259","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/7306\/6499\/files\/s-l1600_9d80060c-e504-4798-85b8-239ed282b4bc.jpg?v=1787021294","url":"https:\/\/lifetyme.ca\/products\/mydentity-demi-permanent-hair-color-1a-ash-2-oz","provider":"LifeTyme","version":"1.0","type":"link"}