{"product_id":"mydentity-demi-permanent-hair-color-6ig-ice-gold-2-oz","title":"Mydentity Demi-Permanent Hair Color 6IG Ice Gold, 2 oz","description":"\u003ch2\u003eMydentity Demi-Permanent Hair Color 6IG Ice Gold, 2 oz\u003c\/h2\u003e\u003cp\u003eGuy Tang #Mydentity Demi-Permanent Hair Color in 6IG Ice Gold balances cool and warm in one sophisticated shade: a medium icy-gold tone with vibrant, long-lasting results. The demi-permanent formula deposits rich, glossy color while staying gentler than permanent alternatives.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShade 6IG — medium blonde with a cool gold, icy-gold tone\u003c\/li\u003e\n\u003cli\u003eDemi-permanent formula with long-lasting vibrancy\u003c\/li\u003e\n\u003cli\u003eProfessional-quality, even results\u003c\/li\u003e\n\u003cli\u003e2 oz tube\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIce Gold is ideal for clients who want golden richness without brassiness — warmth that reads expensive, not yellow. The creamy consistency ensures smooth mixing and even application for reliable, salon-quality color at home or behind the chair. Mix with the recommended #Mydentity developer and strand test before full application for the truest result.\u003c\/p\u003e","brand":"VIP Extensions","offers":[{"title":"Default Title","offer_id":49478632571139,"sku":"8170322","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/7306\/6499\/files\/s-l1600_b9ab0499-c305-484c-8cf0-e384127d636e.jpg?v=1787021307","url":"https:\/\/lifetyme.ca\/products\/mydentity-demi-permanent-hair-color-6ig-ice-gold-2-oz","provider":"LifeTyme","version":"1.0","type":"link"}