{"product_id":"wella-emmi-rugged-texture-paste-2-53-oz","title":"WELLA Emmi Rugged Texture Paste 2.53 Oz","description":"\u003ch2\u003eWella EIMI Rugged Texture Paste, 2.53 oz\u003c\/h2\u003e\u003cp\u003eBuild lived-in, defined texture with Wella EIMI Rugged Texture paste. The matte-finish formula sculpts rugged, piecey definition with a strong yet flexible hold that lasts — and stays reworkable, so you can reshape your style throughout the day.\u003c\/p\u003e\u003cp\u003eEasy to apply and easy to control, this 2.53 oz paste is ideal for short to mid-length styles that call for separation, movement, and a no-shine, natural look. Warm a small amount between your fingertips and work through dry hair, shaping as you go.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMatte finish with defined, rugged texture\u003c\/li\u003e\n\u003cli\u003eStrong, flexible, long-lasting hold\u003c\/li\u003e\n\u003cli\u003eReworkable throughout the day\u003c\/li\u003e\n\u003cli\u003e2.53 oz\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eProfessional texture styling from Wella's EIMI line.\u003c\/p\u003e","brand":"VIP Extensions","offers":[{"title":"Default Title","offer_id":49478620184835,"sku":"Z255285","price":10.59,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/7306\/6499\/files\/wella-emmi-rugged-texture-paste-253-oz-7250554.jpg?v=1787020938","url":"https:\/\/lifetyme.ca\/products\/wella-emmi-rugged-texture-paste-2-53-oz","provider":"LifeTyme","version":"1.0","type":"link"}